To be honest, I kind of stumbled into studying Business Analytics and Marketing, but fortunately, these fields have turned out to be a great fit. It is very gratifying to be able to solve strategic business problems using tangible evidence — data, models and visualizations. Below are some snapshots of my experience. Click the titles to view each project!
Man Repeller is one of my favorite platforms for content on fashion and really, life. One of the most unique aspects of MR’s content is its ability to generate a sense of community. I wanted to qualify this hypothesis, and therefore did some investigation using text mining techniques, such as LDA models and sentiment analysis.
As a college student, a great way to explore Philly is to skip the study session at the library and try studying from a cafe instead. This was my first data project and was mainly focused on practicing web-scraping and data visualization skills.